The Power of Promo Shots For Artists
In music, compelling visuals can make all the difference. Promo shots are not just photos; they're a visual extension of your brand as an artist. They capture your essence and communicate your story. Here's how to make the most of your promo shots and where they fit into your marketing strategy.
Where Are Promo Shots Used?
- Your revamped website
- Social media profiles
- Feature in your press releases
- Included as downloadable images in your Electronic Press Kit (EPK).
- Appear in print and online media
- Creating advertising materials
- Merchandise like posters and t-shirts
What Makes a Good Promo Shot?
An effective promo shot tells a story—your story as an artist. It should convey something personal about you, whether it's your personality, your sound, or the energy of your live shows. For instance, if you're known for raucous performances, action-oriented photos with lots of movement can capture that vibe. On the other hand, if you're a solo acoustic artist, intimate shots that reveal more of your personality might be more appropriate. Regardless of the narrative, your promo shots should be authentic to who you are as an artist.
Planning Your Shoot
To plan your shoot, consider completing a creative brief at the outset of your release campaign. Your images should be eye-catching and stand out on social media feeds. If you're confident in your photography skills, you may create these images yourself. Otherwise, collaborating with a photographer can help you develop and execute a concept.
What Exactly Do I Need?
Prepare promo shots in various sizes and orientations to suit different media requirements. Ensure you have both portrait and landscape formats, and that images are sized for web and print. For print, images should be 300 dpi and exceed 4000x2800px. For online use, keep file sizes under 2MB. Include key information in the filename, such as your artist name, photo size, and photo credit if needed.
Ready to put your promo shots to work?
Head back to the un:hurd app to discover how you can use these powerful visuals to elevate your marketing campaign, build your online presence, and connect with more fans.
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