In today’s fast-paced music industry, simply creating great music isn't enough to guarantee that it will be heard. Artists need a strategic approach to ensure their releases reach the right audience at the right time. But where do you even begin? That’s where the Release Cycle Tool comes in—a revolutionary feature aimed at guiding you through every stage of your music release journey.
Why a Release Cycle?
Releasing music is more than just uploading a track to streaming platforms. It involves planning, promotion, and engagement, which can often feel overwhelming. A well-structured release cycle provides a clear roadmap, helping you navigate the complexities of the modern music landscape.
Did you know? Completing just 25% of the release cycle activity list will increase the impact your release will make versus no plan at all..
What is the Release Cycle Tool?
The Release Cycle Tool is your actionable guide to launching a successful music release - with the best chance of having a huge impact on your fanbase. It breaks down the entire process into three manageable phases:
- Pre-Release: Set the stage for success by building anticipation and prepping essential elements like audio mastering, ad account setup (if you want to run social ads) and digital profile optimisation.
- Release Day: Execute critical tasks that ensure your music reaches its audience effectively, and creatively!
- Post-Release: Maintain momentum by engaging with your audience, reaching new fans and using your data and learnings to enhance future releases.
Key Features of the Release Cycle Tool
Expert Activities
You get a series of curated activities proven to enhance your release's impact, broken down from playbooks the top artists are using. From securing playlist placements to perfecting your artist identity, these tasks are designed to maximise your music's exposure.
Expert Tips & Insights
With guidance from our industry experts, you'll receive actionable advice tailored to each phase of your release. These insights help you make informed decisions and avoid common missteps emerging artists sometimes take/or don’t take!
Integrated Tools
Seamlessly integrate other un:hurd tools, such as pitching your music to suitable playlists and targeting fans with social ads. Also utilise partner tools which cover activities beyond un:hurd, from ensuring your music is mixed to creating content around your release.
Progress Tracking
Stay on top of your release plan with progress tracking. Monitor completed tasks, upcoming activities, and overall readiness, ensuring nothing slips through the cracks.
Why This Matters
A structured release schedule is vital for cutting through the noise in the music industry. With over 200,000 songs released on Spotify daily, the odds of standing out in the top 1% (or even 10%) is harder than ever! It also helps you build momentum, reach new audiences, and engage with existing fans effectively. By using the Release Cycle Tool, you're not just releasing music—you're crafting an unforgettable experience for your listeners.
Remember, use your plan as guidance. We’re not expecting you to complete every action, but by implementing a few it will boost the impact your release will have, helping you to build momentum and continue your growth as an artist.
Get Started Today
Ready to release your next track with confidence? Dive into un:hurd music and discover how planning your release can transform your music and growth.
Not on un:hurd yet? Sign up for free today and start boosting your releases.
