Amplify Your Music: A Guide to Spotify's Marketing Tools

Spotify's suite of tools is designed to help artists reach new listeners, engage with existing fans, and track the impact of their music. Let's explore how to make the most of these features:

Understanding Spotify's Marketing Tools

Spotify's marketing tools, many falling in their ‘Campaign Kit’, is a collection of tools designed to help artists grow their audience and connect with listeners. It's a one-stop shop for all your marketing needs on Spotify, offering features like playlist pitching, Discovery Mode, Marquee, Showcase, and more.

Key Tools in Spotify's Marketing Toolkit

Countdown Pages

‍Countdown Pages get your fans excited for new releases by engaging them before your album drops. Fans can pre-save your music, preview the tracklist, watch Clips, and get their hands on must-have merch via your artist profile, Now Playing view, Search, and Home

Playlist Pitching

Submit unreleased music to Spotify's editorial team for playlist consideration. This tool is 100% free and available to all artists.

Discovery Mode

‍Introduce your music to listeners who are likely to enjoy it based on their listening habits. Select the songs that are a priority for you, and Spotify will use that signal to help you find new listeners who are going to love them.

Marquee

Promote new releases with a full-screen, sponsored recommendation that appears when users open the Spotify app. This high-impact format grabs attention and drives listeners directly to your new music.

Showcase

Promote your music with a prominent banner at the top of Spotify's Home screen. This prime placement ensures your music is seen by potential fans as they decide what to play next.

Clips‍

Create short, engaging video clips to share on social media and promote your music. These clips can be used to tease new releases, highlight lyrics, or offer behind-the-scenes glimpses.

Mixes‍

Spotify automatically generates personalised mixes for your fans based on their listening history. These mixes are a great way to keep listeners engaged and coming back for more.‍

Merch

Sell your merchandise directly to your fans through your Spotify artist profile. This allows fans to easily purchase your merch while listening to your music.

How to Get Started with Spotify's Tools

While all artists have access to playlist pitching, access to Discovery Mode, Marquee, and Showcase is still expanding. Eligible artists and their teams can navigate to the "Campaigns" tab on Spotify for Artists on desktop to start creating campaigns.

On Spotify's Campaign Kit website, you'll find more details on how these tools can help you reach your goals – whether you want to grow your audience with a new release, re-engage fans with your catalog, celebrate a release anniversary, develop new audiences around the world, and so much more.

Ready to amplify your music on Spotify?

Head back to the un:hurd app to explore more tools and resources to support your growth on Spotify and beyond.

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