How to Finalise Your Content Pillars as an Artist

Having a content strategy is a powerful way to engage your audience, express your artistic identity, and grow your fanbase. One of the most essential steps in this process is building content pillars. Think of these as the main themes of your content, giving you a clear focus and helping your audience connect with your unique style and story. 

Why are content pillars important

Content pillars provide structure to your social media presence and give fans a consistent experience. Without them, your posts can feel disconnected, making it harder for people to understand you and your brand. Identifying your pillars ensure that each piece of content has purpose, giving you a reliable framework to share your music, personality, and creative journey!

For example, if you’re a hip-hop artist, your content pillars could include studio sessions, lyrical inspiration, behind-the-scenes, and personal stories. By defining these areas, you can keep your posts focused, engaging, and relevant to your fanbase.

Benefits 

• Content pillars help maintain a cohesive style and message across your platforms, reinforcing your artist identity and making it easier for fans to connect with you.
• With pillars, you’ll know exactly what types of content to create. This saves time and reduces the guesswork, letting you focus on crafting content that aligns with your brand.
• By covering different aspects of your life and work, you’ll connect with fans who might be interested in various facets of your journey. Some may enjoy seeing you in the studio, while others might connect more with your personal stories or influences.
• Content pillars make it easier to analyse performance and understand which content types are most engaging for your fans. This data can guide your future content and refine your approach.

Now let’s define your pillars

1. Your Audience

Think about who your fans are, what interests them, and why they connect with your music. Are they interested in your creative process, your inspirations, or your personal life? This understanding will help you choose content pillars that bring value to your audience and strengthen their connection to your music.

2. Align with your identity and goals 

Consider your artistic goals, message, and personal values. For example, if you’re an artist who values storytelling, you may want pillars like songwriting insights and fan stories. These should authentically reflect who you are as an artist, giving fans a true sense of your personality and journey.

3. Get inspired! 

Look at the content of other artists who resonate with your audience. What are their main themes? While you don’t want to copy them, this research can give you ideas and help you see where you can bring something unique to your fans.

4. Brainstorm themes

Choose 3-5 pillars that reflect different aspects of your brand. Try to cover a mix of educational, inspirational, and entertaining themes that you can easily create content around. Here are some ideas:

• Studio & Live Sessions: Show fans your recording process, soundchecks, and live moments.
• Personal Stories & Inspirations: Share experiences that inspire your music, personal stories, or moments that shaped you.
• Behind-the-Scenes: Give fans a glimpse into your day-to-day life, whether it’s touring, rehearsing, or time with friends.
• Fan Interactions: Highlight fan reactions, responses to comments, and any shout-outs to followers who support you.
• Music Recommendations & Collaborations: Share songs or artists you’re listening to, or any collaborations.

5. Test and refine your pillars

Once you’ve identified your content pillars, start creating content around each one and see how your audience responds. Track engagement, comments, and shares to see which pillars resonate the most. 

Don’t be afraid to adjust your pillars over time as you grow as an artist or discover new ways to connect with your fans!

Ready to build a stronger connection with your audience?

Head back to the un:hurd app to start planning your content strategy and explore more tools and resources for engaging with your fans.

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